An innovative leader in database marketing technology is seeking a Campaign Applications Architect to work on a number of very high profile projects. This position is full time 3-6 months contract, offers excellent compensation, and is immediately available. This position has high likelihood of further 3 month extension Location Melbourne CBDPosition Summary:The Campaign applications architect/Lead will work with our internal business units to architect, design and oversee Adobe campaign solution deployments. Extensive interaction with our client and corporate infrastructure, business analysts and project and production teams is required to ensure that we meet our goal: superior client service and on-time delivery. This position works in concert with other members of the Campaign Management group as well as a wide variety of other groups responsible for creating new client solutions, streamlining and optimizing existing solutions and troubleshooting activities when necessary. A candidate with knowledge of both marketing and technical database system/ Adobe campaign management software is desired. Position Responsibilities:• Extensive experience in Adobe Campaign Lifecycle • Experience in setting up Integrate Adobe Campaign with other Adobe marketing cloud solutions. • Knowledge on Targeting, Action, Deliveries, Flow Control activities • Leverage datasets to identify opportunities to improve performance, reach, and return on investment of digital marketing activities • Design and implement test plans (A/B and multivariate) to understand drivers of response and value • Alignment with the Experience Director on all segment, content and experience enhancement initiatives • Report campaign results regularly and provide recommendations to leadership and key stakeholders • Collaborate with Creative, Content, Marketing, and Brand teams to create Digital strategies • Develop metrics and track integrated campaign effectiveness, utilising internal reporting and system audits and then design and report on program outcomes/ progress to internal and external stakeholders • Manage planning, execution, ongoing reporting and optimisation of campaigns (oversee budget spend, manage internal analytics and dashboards, provide optimisation and real time targeting recommendations) • Provide training to clients on using campaign platforms