[What the role is] The Singapore Tourism Board’s (STB) Industry Marketing Division resides within the larger Marketing Group. It leads the development of marketing strategy and execution of marketing activities to build awareness, shape perceptions, and drive demand for varied tourism-related sectors to strengthen the positioning of Singapore among target audience as an attractive travel destination of choice. These sectors include the Meetings, Incentives, Conventions and Exhibitions (MICE), FB, Retail and Tours. You will be a key member of the team that plans and executes MICE marketing campaigns and activities from STB HQ, leads global paid (e.g. MICE Global Positioning campaign, media partnerships, digital marketing) and owned media efforts (e.g. social media, EDMs) to profile and drive consideration of Singapore as a leading MICE destination. The team also supports STB’s MICE business teams (EC, CMIT) with awareness building of industry/ business development initiatives, as well as marketing efforts to position Singapore as a sustainable MICE and leisure destination. [What you will be working on] 1. Develop and execute strategic media partnerships with key MICE trade and business news media publications to create engaging and inspirational content to drive awareness and consideration of MICE event organisers and decision makers for Singapore as a preferred destination for their business events. You will be required to work closely with media partners in the conceptualisation and shaping of content angles/structure as well as on the ideal content formats (e.g. web, social, video) for effective delivery of our key messages. 2. Track and analyse the effectiveness of the media partnership plans against the intended objectives and to work with media partners to optimise performance and quality of content where necessary. 3. Develop and execute quarterly MICE EDM marketing campaigns, from conceptualisation to delivery and analysis, in partnership with our STB’s appointed PR agency. Guide PR agency to create engaging and compelling EDM content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action. 4. Identify opportunities for EDM campaign optimisation and implementing A/B testing to analyse performance metrics so as to optimise campaign effectiveness and engagement rates. Monitor and study EDM campaign’s key performance indicators (KPIs), such as email deliverability, open rates, click-through rates. 5. Ensuring the accuracy and hygiene of the MICE EDM email database and complying with prevailing data protection regulations. 6. Lead, develop and execute on video content captures of notable MICE events held in Singapore for use for paid and owned marketing, with the support of an appointed video production company. You will be required to manage the appointed production house in the crafting of the video's narrative, storyboarding, selection and liaison with interview profiles (e.g. event organiser, event delegates, conference speakers) across pre-production, during the actual shoot and into post-production to ensure output delivers the intended marketing objectives and messages. 7. Work with STB’s Conventions, Meetings and Incentive Travel division and STB Regional Offices to support business development efforts through various marketing activities, including collaterals and asset creation for owned and paid channels, as well as key MICE travel tradeshows. 8. Collaborate with team members within Industry Marketing division as other internal marketing teams such as Marketing Activation, to develop and execute marketing efforts on STB’s owned channels to position Singapore as a sustainable MICE and leisure destination. [What we are looking for] At least 3 years of relevant experience in marketing, communications or media. Strong project management and analytical skills, ability to work collaboratively with multiple internal and external stakeholders. Excellent written and verbal communication skills, and strong attention to detail. Highly motivated, organised, adaptable and able to perform within tight timelines. Familiarity with developing and execution of media partnerships, content development and e-mail marketing initiatives is a plus. Application Status: Shortlisted candidates will be contacted within 2 weeks from the closing date of this job posting. We regret to inform that only shortlisted candidates will be notified. The Singapore Public Service plays a key role in the economic growth, progress and stability of Singapore by formulating and implementing government policies, as well as providing key public services. 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