09.07.2023
IV-Praluent MKT-Senior Brand Manager-Beijing
(CN99) SACIC SH
China, Beijing
PhDBachelors degreeMBA
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Job Title: Senior Brand Manager Manager’s Title: Marketing Director Base city: Shanghai JOB PURPOSE: Support the long-term growth of Zenon by Planning and executing operation plan and HCP project in China KEY ACCOUNTABILITIES: Strategic Planning: Support Zenon Cadio Operation Planning Get Insight from HCP’s concept of Zenon from project implementation to support strategy formulation Desigan Cadio HCP campaigns and programs to support HCP perception shapping Explore innovation model to biuld CV ecosystem for ASCVD patient Execution: Reponsible for the implementation of the marketing plans and take actions accordingly Lead and follow up the implementation of Cadio key project Develop and maintain solid long-term relationship with key national KOLs Collaborate with related team to design and implement CV ecosystem for ASCVD patient Lead “Elite Club” to share and improve business team experience and capability Cross-Functional Communication: Work closely with cross-functional teams Initiate and organize biweekly meeting, and follow up the implementation of feedback and improvement Work closely with Local marketing and regional team to execute project and support growth JOB-HOLDER ENTRY REQUIREMENTS: Education: Minimum bachelor’s degree Medical or pharmacy education background preferred; MBA /post graduation (e.g., master, PHD) qualification will be an advantage Experience knowledge: At least with 2-5 years working experience in central/Local marketing Experiences in multinational company are preferred Solid working knowledge on healthcare environment and evolving landscape Solid knowledge on strategic and tactical marketing principles Experience in Operation Marketing (project management and event planning/execution etc.) will be valued Core competencies: Strong communication skills, both in written and spoken Self-starter, proactive and independent attitude Analytical, logical thinking Good level of English language (spoken /written) Team work spirit At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all. Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions. With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our We Are Sanofi movie As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live. Discover what it means to work in Sanofi via this video
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