06.05.2024
Director, Brand Management - Coffee
1626 Coca-Cola (Japan) Company, Limited
Japan, Japan - Tokyo
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Location(s): Japan City/Cities: Tokyo Travel Required: Relocation Provided: Job Posting End Date: June 29, 2024 Shift: Job Description Summary: Job Description Drive Georgia brand business growth through brand value enhancement Drive assigned Georgia brand initiatives such as new product development, IMX development, and business assessment. Lead the development of assigned category growth strategies execution planning to deliver short and mid/long-term growth. Responsibilities include: Assigned category P/L Management Growth strategy execution planning through LRP and ABP processes. Consumer-centric innovation pipeline development Strong commercial integration including optimal OBPPC and RGM strategies. Leading cross functional team members to deliver assigned initiatives to achieve assigned business and consumer target. What You'll Do for Us Manage assigned category financial performance including periodic tracking and course correction recommendations. Develop assigned category growth strategies and Georgia brand enhancement plans through LRP and ABP processes. Develop annual business plans, including end-to-end strategy development, product pack launches, and content for consumers and shoppers. Represent the category at key alignment occasions, including business planning routines with global community, OU other functions, and local bottlers. Develop 3-year innovation pipeline with timely alignment with key stakeholders. Support capability development and career guidance for team members. Qualifications Requirements Commitment to the Georgia brand, business, and people Brand enhancement consumer-centric thinking, strategic planning capabilities, and portfolio management skills Human centricity, open-mindedness for new challenges and new ways of working Business financial understanding (NSR, GP, MP, marketing-related expenditures, ***) and complex market/human-based data comprehension Lead by example with growth behavior (Curiosity, Inclusivity, Agility, Empowerment) Enterprise mindset and global communication skills to contribute to the global community. What We Can Do for You Iconic Innovative Brands: Our portfolio represents over 250 products with multiple billion-dollar brands in the world. Historical heritage: We have operated our business since 1957 in Japan, 1968 in Korea. Globally networked ways of working: We have fully networked organization and ways of working in global community. Franchiser leadership: We partner with local bottlers as franchise system in both markets. Expansive Diverse Customers: We work with a diversified group of customers which range from retail grocery outlets, theme parks, movie theatres, restaurants, and many more each day. Skills: Brand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Consumer Segmentation, Creative Process, Digital Media Strategy, Human Insights, Leadership, Marketing Goals, Marketing Strategies, Media Planning, Problem Solving, Quantitative Research, Social Media Strategies, SWOT Analysis, Team Management Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company. This includes supporting the financial and personal well-being of our employees. Learn more about our benefits. We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences. Learn how we provide support and clarity on defining your own career so you can thrive. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive.
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