The Email Marketing HTML Specialist is an integral part of the marketing function within PMI team. The applicant should be an intermediate HTML developer with abilities that extend from building and coding email, to managing various WordPress websites in terms of updates and some routine backend maintenance. With agency background ideally, the applicant should illustrate a meticulous attention to detail, be familiar with marketing processes, be flexible and able to manage multiple simultaneous projects, and be confident enough to deal with multiple internal and external stakeholders.
Technical Competencies:Background in email marketing and HTML coding.Solid knowledge of HTML CSS codingKnowledge of bulk email tools like Everlytic and D365 (MS D365 will be advantageous).Knowledge of WordPress CMS tools plug-ins.Proficiency in building WordPress pages, and adding new requirements into existing websites where necessary.Working knowledge of dev and test environments.Technical proficiency of available web infrastructure (intermediate).Knowledge of UI/UX best practices.Competent in analytics and interpreting email marketing reporting.Ability to interpret analytics and compile digital marketing, specifically, email reports.Agency experience would be advantageous.Proficient in Microsoft Office.Excellent written and verbal communication skills.Questioning and listening skills.Financial services background is advantageous.Key responsibilitiesLiaising with internals stakeholder regarding business briefs, and coding / designing the outputs accordingly.Be responsible for supporting the email marketing function of the business.Re-purpose existing email designs or designing new templates in line with email marketing best practice.Image sourcing and picture editing for articles and home page banners.Upload content to CMS (Wordpress)Ensuring all content is maintained to a high-quality standard and kept updated.A strong understanding of content management and marketing.IT relationship management. Turnaround time