Job Description : CRM Optimisation Manager – Europe Digital Hub Location: Dublin Permanent With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 27,000 people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. We’re ground-breakers, revolutionising eCommerce in one of the fastest accelerating areas of our business. We embed eCommerce at the heart of everything we do, creating innovative digital solutions across our leading portfolio of iconic global brands. We are undergoing a major digital transformation, aimed at enabling its brands to connect with consumers in unprecedented ways. Our vision is to win in the next generation celebration, engaging and delighting our consumers with world-class leading experiences resulting in greater brand equity and growth. To achieve this, Diageo is implementing an audacious plan focused on driving more meaningful interactions and experiences with its brands, improving its digital presence, and gaining a deep understanding of its end consumers through data. This role is part of the newly created European digital hub based in Dublin, which was chosen for its thriving innovation, social and start-up community, and ability to attract top talent and entrepreneurs. The hub will function as and “extension” of the Digital Factory—a shared service to focus on technical details of digital and data-driven marketing and consumer activation. If you are passionate about delivering world-class experiences, building and leading teams, and driving growth through digital transformation, then we want to hear from you! You will be an instrumental part of the European Digital Hub’s transformation, focusing on data driven consumer-centric approaches and personalized communications. Some of the great things you’ll be doing: Implement outstanding automated consumer lifecycle programs that drive sales conversion, repeat purchase and advocacy. Partner with our internal brand, creative and content agency teams to complete data driven and personsalized campaigns across CRM channels and paid media. Gather and activate consumer data in compliance with local and European data privacy, storage and security policies. Work with our legal, data and dev teams to build secure data capture forms to support acquisition activities across markets. Implement A/B testing strategies that give us lessons that can be scaled across markets to drive sales conversion. Champion tracking, tagging and taxonomy to ensure all activities can be analysed at ease so we can rollout key findings across European markets. Analyse campaigns and activities and share results with key partners. Align with markets on how they plan to activate their data in media and other use cases. Adjust the privacy policy, preference centre and sign-up forms and transfer data in a safe and secure way. Upskill our internal and agency teams on our marketing automation tools to insure they are getting the most of our CRM and marketing technologies. Accountable for ensuring that each campaign is fully aligned with GDPR, regulatory, and organisational standards, with robust safeguards for consumer data. What we want to see from you: Hands on experience in Salesforce Marketing Cloud. Experience with CDPs would be a valuable addition. A technical authority in email marketing with a solid understanding of HTML. Sophisticated Google Analytics and Tag Manager experience. Track record working with data ingestion, data technologies, privacy policies, preference centres, cookie policies and more. Experience in building audiences, crafting segments and crafting automated customer journeys through CRM systems. A collaborator with confirmed experience developing cross-functional partnerships. Ability to work on multiple sophisticated, concurrent projects. Excellent communication and time management skills with high integrity. Strong solid understanding of consumer data related challenges in a marketing context i.e. data collection, consent and preferences management, data storage, sharing, data marketing, retention as well as breach and crisis management in case of issues. We want to ensure that all of our candidates have the best opportunity to showcase themselves during our recruitment process, which includes removing barriers for people with a disability or impairment. If you require any reasonable adjustments to be made to participate in the recruitment process, please let me know and we will make every effort to ensure accessibility. Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings. Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying. Character is everything. Worker Type :Regular Primary Location:St James Gate Additional Locations : Job Posting Start Date : 2024-02-27 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ