Job Description : Luxury Omnichannel Shopper Marketing Manager Location: Hamburg With an industry-leading portfolio that includes Johnnie Walker Blue Label, Talisker, Singleton, Tanqueray TEN gin, Zacapa Rum, Cîroc vodka, Don Julio Tequila, Diageo is the #1 Luxury spirits player in Northern Europe. As premiumisation keeps driving the spirits category growth, we have a bold ambition to double our Luxury business in the next 5 years. About the Role Winning at the point of purchase with customers is fundamental for luxury business growth as offline and online retailers, on-trade customers and wholesalers settle how our categories and brands are presented to consumers and shoppers. Shoppers increasingly buy from a repertoire of brands, hence our ability to influence this is critical to luxury business growth. The efficiency of our shopper marketing is fundamental and will focus on driving recruitment and/or premiumisation across the different shopper missions and sub channels. Responsibilities include: Lead the creative development of the Omnichannel luxury shopper marketing programmes designed to drive effective and efficient shopper conversion at the point of purchase. Ensure these programmes are developed through the lens of the priority channels (On trade, off-trade, e-commerce, convenience, discounters) and there is consistency in the deployment of key luxury brand assets to build and access memory structures. Create and adapt end to end luxury experiences along different consumer journeys across channels. Own the briefing and management of agencies to ensure all luxury tools are delivered on time in full in compliance with customer requirements. Ensure robust ME is in place, to develop comprehensive understanding of behaviour change and corresponding drivers of financial performance. Foster partnerships with the Customer Activation teams to ensure their needs are being fully met and programmes can be easily tailored to meet specific customer needs. Collaborate cross functionally to ensure creative asset development requirements are delivered and work is developed in line with brand strategy and creative guidelines. About You Minimum 5+ years of relevant Shopper marketing experience, Luxury industry is a clear plus. Strong commercial numerical skills with attention to detail. Existing capability to build relationships/partnerships with internal and external partners. Successful management of senior partners, resulting in strong and positive outcomes. Holistic abilities across various marketing growth drivers as well as a track record of delivering groundbreaking business results. Our Offer An inclusive company culture that puts employees and their development first A competitive salary with bonus and many benefits that suit your lifestyle An industry leading parental leave policy …and of course, THE best colleagues! Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions. Don’t let anything stop you from applying! Don't let anything stop you from applying! Worker Type :Regular Primary Location:Amsterdam Additional Locations : Job Posting Start Date : 2023-06-20 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ