Job Description Purpose: The Assistant Brand Manager (BM) supports the relevant Brand Managers (SBM) and/or Category Leads (CL) on driving strategy of Taste Elevation Portfolio for Retail Business and execution to achieve both consumer connection and the company financial goals. Assistant Brand Manager (ABM) Job Duties: Analysis: Conduct category analysis for the key categories within the business unit (BU). Report market performance and provide insights into root causes. Activation and Campaigns: Lead brand project i.e. Media Campaigns, promotion, PR, Range Extension, Innovation, etc. New Product Development: Lead and propose innovation agenda and pipeline that best fit the brand and business growth. Lead cross functional team, both Heinz Japan internal and other countries, as ABM to achieve the best result with new product launch. Responsible for PL and business targets to deliver brand growth for short and long term. Research: Co-work with Consumer Insight Manager to plan and execute research for new product, campaign, and brand tracking. Budget Control: Manage and control the budget for projects in charge of. Other tasks: Work with the Marketing, PD, and Sales team to develop samples and trade materials. Support Sales on customer queries. Other administrative tasks. Required Assistant Brand Manager skills and qualifications: Minimum of 3-4 years of experience in FMCG industry. Strong interest and aspiration in brand management/marketing/customer marketing/trade marketing. A good team leader but also a good team player. Our successful candidate will work well in a team and have strong interpersonal and communication skills to influence both internal and external teams. Ability to work in diverse and multi-cultural environment with strong cross functional communication ability. Having strong interest and knowledge in digital marketing. Experience in planning and execution in both owned and earned media, and growing brand’s SNS fanbase is plus. Understanding of marketplace dynamics and shopper behavior Bachelor’s degree Proficiency in Japanese and English. MS Office skills, in particular MS Excel and MS PowerPoint Preferred Assistant Brand Manager skills and qualifications: Experience in agency management; briefing, execution, and monitoring the result of whole campaigns. Experienced in the use of quantitative and qualitative market research and its applicability to managing brands. Experience of using key financial measures of a brand and experience of budget planning and management. Japanese market understanding and prior experience in Food industry. Thorough understanding of business principles and practices. Strategic-thinker, capable of combining everyday activities with long-term plans. Location(s) Tokyo Office Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. ABOUT US Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company. Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food. WHY US We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food. Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz. INCLUSION MATTERS TO US Everyone is welcome at our table. In fact, we thrive on learning and growing from our diverse backgrounds and perspectives. Doesn’t matter who you are, where you’re from, or who makes your heart sing. We want you to show up as your authentic self, excited to work with amazing colleagues to solve complex challenges and innovate in an ever-changing industry. We’re committed to: Hiring and growing talent from diverse backgrounds and perspectives. Growing our Business Resource Groups — vibrant, celebrated communities that enhance our business through thought leadership employee engagement and professional development opportunities. Providing our managers and leaders high quality learning experiences to explore how to foster inclusion and belonging.