12.04.2024
Senior Digital Marketing Specialist
Razer (Asia-Pacific) Pte. Ltd
Singapore, Singapore
ExcelBachelors degree
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Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally. Job Responsibilities : We are looking for a data-driven individual to join our Razer.com dynamic team as SEO Digital Marketing Specialist/Associate Manager. You will be responsible in supporting key activities in driving revenue through digital marketing campaigns across paid media, SEM, SEO, EDM and etc. Responsibilities Conduct SEO audits and analysis of site health, proposing gaps for improvement on page speed, meta data and site content, site architecture and backlinks to improve organic traffic rankings. Ability to run keyword analysis and provide recommendations for key product verticals and working closely with product team on optimal site content to drive relevant traffic Work closely with web developers to fix technical SEO issues, meta data, redirects, and page load speeds Conduct SEO workshops across different teams within the company to educate SEO best practices within their respective fields and provide SEO expert advice where applicable. Execute digital marketing activities including advertising on search platforms, social media platforms and display platforms alongside our affiliate and email marketing Create high-quality, persuasive, and engaging copy in line with brand guidelines as part of campaign execution. Manage, plan and track campaigns in accordance with product roadmaps and always-on campaigns to meet revenue objectives. Adopt a data-driven approach in decision-making to improve the overall go-to-market strategy, tactics, and performance. Close collaboration with email-marketing, affiliate marketing, product managers, category managers and across different business units. Stay abreast of best practices and latest trends in SEO, social media, digital marketing, web analytics, digital content and campaign management to identify new marketing platforms/opportunities. Pre-Requisites : Bachelor’s degree or equivalent experience. Minimum 3 years of work experience within digital marketing. Good knowledge and prior hands-on experience with SEO Practical experience in placing Search Ads, Social Ads, Display Ads, Programmatic Ads. Experience in media planning and execution on an international / global level. Experience within ecommerce metrics and KPIs. Analytical skills to interpret and present data to high-level stakeholders. Interpersonal skills to collaborate with global stakeholders. Time management skills to take on multiple tasks and meet deadlines. Team oriented, ability to work in a matrix organization, effectively and autonomously. Are you game? At Razer, you'll be at the forefront of the most exciting industry in the world — gaming. Evolving forms of gaming require evolving forms of hardware, software and services. That’s where Razer comes in, offering innovative top-of-the-line products and services to allow gamers to fully immerse in the ultimate gaming experience. Getting onboard Razer will place you on a global mission to bring gamers closer to the games they love. Razer is a place to do great work, offering you the opportunity to be a part of a global team across 11 countries. Whether you are a hardcore evangelist who breathe life to the latest and greatest gaming gear or a behind-the-scene hero who runs our global operations, you are assured of a career-changing quest that transcends time zones and culture with one single spell: For Gamers. By Gamers. The journey towards phenomenal-ness won’t come easy. However, we will excel because gamers rely on teamwork. We achieve greatness because we are wicked problem-solvers and tenacious in clinching victories in all that we do. It is the team that makes Razer where it is today and will continue to bring Razer to even greater heights. Razer is proud to be certified as a Great Place to Work® in both United States and Singapore. This is a testament to our commitment to make your quest at Razer a rewarding one
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