Yesterday
Ahesive marketing manager
Savconsults LLC
Abu Dhabi, UAE
Bachelors degree
Job Summary:
The Adhesive Marketing Manager is responsible for developing, executing, and optimizing marketing strategies for adhesive products. This role involves conducting market research, identifying new opportunities, managing product launches, and driving campaigns to increase brand awareness and product adoption. The ideal candidate will possess a deep understanding of adhesive products across various industries and have a proven track record in B2B marketing.
Key Responsibilities:
Marketing Strategy: Develop and implement comprehensive marketing plans to promote adhesive products, ensuring alignment with company goals and market trends.
Market Research: Conduct competitive analysis, identify market trends, and gather customer insights to inform product positioning and strategy.
Product Launches: Plan and execute successful product launches, including the development of marketing materials, training sales teams, and coordinating cross-functional activities.
Campaign Management: Create and manage targeted marketing campaigns across digital, print, and trade show platforms to drive awareness and sales of adhesive products.
Content Development: Collaborate with internal teams to develop compelling content, including brochures, white papers, case studies, and online materials that highlight product benefits and applications.
Brand Management: Ensure consistency in brand messaging and visual identity across all marketing channels for adhesive products.
Sales Support: Work closely with the sales team to develop sales tools, presentations, and promotional materials to support their efforts in selling adhesive products.
Partnership Development: Identify and cultivate partnerships with industry influencers, trade associations, and distribution channels to enhance market reach.
Performance Analytics: Monitor and report on marketing campaign performance, providing data-driven insights and recommendations for optimization.
Budget Management: Manage the marketing budget for adhesive products, ensuring efficient allocation of resources to maximize ROI.
Qualifications:
Education: Bachelor’s degree in Marketing, Business Administration, or a related field; an advanced degree is a plus.
Experience: 5+ years of experience in B2B marketing, preferably in the adhesives, chemicals, or manufacturing industries.
Skills:
Strong understanding of adhesive products and applications across various industries.
Proficiency in digital marketing, content creation, and campaign management.
Excellent communication, presentation, and interpersonal skills.
Ability to analyze market data and make strategic decisions.
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Experience working with CRM and marketing automation tools.
The Adhesive Marketing Manager is responsible for developing, executing, and optimizing marketing strategies for adhesive products. This role involves conducting market research, identifying new opportunities, managing product launches, and driving campaigns to increase brand awareness and product adoption. The ideal candidate will possess a deep understanding of adhesive products across various industries and have a proven track record in B2B marketing.
Key Responsibilities:
Marketing Strategy: Develop and implement comprehensive marketing plans to promote adhesive products, ensuring alignment with company goals and market trends.
Market Research: Conduct competitive analysis, identify market trends, and gather customer insights to inform product positioning and strategy.
Product Launches: Plan and execute successful product launches, including the development of marketing materials, training sales teams, and coordinating cross-functional activities.
Campaign Management: Create and manage targeted marketing campaigns across digital, print, and trade show platforms to drive awareness and sales of adhesive products.
Content Development: Collaborate with internal teams to develop compelling content, including brochures, white papers, case studies, and online materials that highlight product benefits and applications.
Brand Management: Ensure consistency in brand messaging and visual identity across all marketing channels for adhesive products.
Sales Support: Work closely with the sales team to develop sales tools, presentations, and promotional materials to support their efforts in selling adhesive products.
Partnership Development: Identify and cultivate partnerships with industry influencers, trade associations, and distribution channels to enhance market reach.
Performance Analytics: Monitor and report on marketing campaign performance, providing data-driven insights and recommendations for optimization.
Budget Management: Manage the marketing budget for adhesive products, ensuring efficient allocation of resources to maximize ROI.
Qualifications:
Education: Bachelor’s degree in Marketing, Business Administration, or a related field; an advanced degree is a plus.
Experience: 5+ years of experience in B2B marketing, preferably in the adhesives, chemicals, or manufacturing industries.
Skills:
Strong understanding of adhesive products and applications across various industries.
Proficiency in digital marketing, content creation, and campaign management.
Excellent communication, presentation, and interpersonal skills.
Ability to analyze market data and make strategic decisions.
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Experience working with CRM and marketing automation tools.