18.04.2024
Sales & Marketing
Savconsults LLC
Abu Dhabi , UAE
Microsoft OfficeBachelors degree
The Insulation Material Marketing Specialist is responsible for developing and executing marketing strategies to promote insulation materials and related products. This role involves collaborating with cross-functional teams, conducting market research, creating promotional materials, and implementing campaigns to increase brand awareness and drive sales. The ideal candidate should possess a strong understanding of the construction industry, excellent communication skills, and a creative approach to marketing.
Key Responsibilities:
1-Develop and execute marketing plans and strategies to promote insulation materials, targeting both B2B and B2C audiences.
2- Conduct market research to identify trends, competitor activities, and customer preferences in the insulation material industry.
3- Collaborate with product development teams to ensure alignment between marketing initiatives and product offerings.
4- Create compelling marketing materials such as brochures, presentations, website content, and social media posts to showcase insulation products and their benefits.
5-Manage digital marketing channels including websites, social media platforms, and email campaigns to engage with customers and generate leads.
6- Build sales teams to develop promotional campaigns and support their efforts with relevant marketing materials and tools.
6- Analyze marketing data and metrics to evaluate the effectiveness of campaigns and make recommendations for optimization.
7- Attend industry events, trade shows, and conferences to network with potential customers and stay updated on industry trends.
8- Collaborate with external agencies and vendors to execute marketing initiatives within budget and timeline constraints.
9- Stay informed about regulatory requirements and industry standards related to insulation materials, ensuring compliance in all marketing activities.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field. A degree in Civil Engineering or Construction Management with marketing experience may also be considered.
Proven experience in marketing, preferably in the construction or building materials industry. Experience with insulation materials is a plus.
Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, and email marketing.
Excellent communication skills, both written and verbal, with the ability to create compelling marketing content.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Creative thinking and problem-solving skills, with a passion for developing innovative marketing strategies.
Organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
Proficiency in Microsoft Office Suite and experience with marketing automation tools such as HubSpot or Marketo is preferred.
Key Responsibilities:
1-Develop and execute marketing plans and strategies to promote insulation materials, targeting both B2B and B2C audiences.
2- Conduct market research to identify trends, competitor activities, and customer preferences in the insulation material industry.
3- Collaborate with product development teams to ensure alignment between marketing initiatives and product offerings.
4- Create compelling marketing materials such as brochures, presentations, website content, and social media posts to showcase insulation products and their benefits.
5-Manage digital marketing channels including websites, social media platforms, and email campaigns to engage with customers and generate leads.
6- Build sales teams to develop promotional campaigns and support their efforts with relevant marketing materials and tools.
6- Analyze marketing data and metrics to evaluate the effectiveness of campaigns and make recommendations for optimization.
7- Attend industry events, trade shows, and conferences to network with potential customers and stay updated on industry trends.
8- Collaborate with external agencies and vendors to execute marketing initiatives within budget and timeline constraints.
9- Stay informed about regulatory requirements and industry standards related to insulation materials, ensuring compliance in all marketing activities.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field. A degree in Civil Engineering or Construction Management with marketing experience may also be considered.
Proven experience in marketing, preferably in the construction or building materials industry. Experience with insulation materials is a plus.
Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, and email marketing.
Excellent communication skills, both written and verbal, with the ability to create compelling marketing content.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Creative thinking and problem-solving skills, with a passion for developing innovative marketing strategies.
Organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
Proficiency in Microsoft Office Suite and experience with marketing automation tools such as HubSpot or Marketo is preferred.