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Consumer & Market Research Specialist - Service Office
IKEA - Al Homaizi Limited
Al Rai, Kuwait, Kuwait
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KEY ASSIGNMENTExternal Research management: Plan, manage, optimize and communicate in a timely manner all consumer research according to business needs, including defining, selecting the vendor, designing, conducting and reporting all the relevant external research managing the complete process with external vendors. (ie. Preopening study, Culture values, Home Visits..etc). Preparing and sharing all the presentations of the results of all the studies made externally to all the stakeholders.IKEA research and reports management: Act as the contact point and manage all the surveys and research made by IKEA Business Franchise for our markets (ie. BC, ICSS, Voice..etc). Secure the correct implementation, providing the necessary information in a timely manner and securing the quality of the output.Preparing and sharing all the presentations of the results of all the studies made by IKEA.Internal Research Survey management: Creating, managing, implementing, reporting and sharing all the insights from the customer surveys done through internal sources: IKEA Family Database, Exit Interviews, website surveys, etc. Leveraging existing data and research from our customer base, plus creating new learning through new findings, to deliver compelling, creative insights and reporting to influence how we grow and how we solve customer problems.Create, implement and maintain a research plan for obtaining customer insights (using internal means: exit interviews, IKEA Family database, etc) and for a better understanding of the performance of each store.Work cross-functionally to manage and disseminate research findings and insights.Communicate research insights and recommendations in compelling and creative ways with team members stakeholdersKEY SKILLSExperience in Consumer and Market research and analysis and a proven track record of success.Experience working with various research vendors and the ability to synthesize other research points into informed opinions and research backed directions/actionAbility to advocate for the research findingsAbility to concisely summarize, analyze and report relevant findings and insightsCompelling, persuasive oral and written communication skillsAbility to build cross-functional relationshipsStrong project management skills and ability to plan and prioritize work effectively in a fast-paced environmentAn understanding of qualitative and user-centered design evaluative research methods (e.g., ethnography, focus groups, diary studies, surveys)Knowledge of quantitative research methods and statistical conceptsAbility to manage and prioritize multiple projects at onceAbility to ask, as well as answer, meaningful and impactful questions
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