24.09.2024
Community Manager - fixed term contract
Louis Dreyfus Company
Johannesburg, South Africa, NULL, South Africa
Microsoft Office
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Context of recruitment:To replace our current Community Manager who is on maternity leave, we are looking for a Community Manager for 6 months.The position:Under the supervision of the Senior Manager, Digital Communications and Branding, the Community Manager will lead the management and strategic development of LDC's digital and social media presence, ensuring the brand's image and message are consistently aligned across digital platforms.This role encompasses the day-to-day management of content, development of digital campaigns, and fostering positive engagement within the community.The Community Manager will manage the digital community and support global communication campaigns to establish and maintain positive connections with followers and key stakeholder groups.The Community Manager will work closely with the Digital Communication Manager and Internal Communication Manager to leverage social media, LDC’s website, Intranet and other digital channels to support business objectives, enhance brand visibility, and drive stakeholder engagement.Your main accountabilities:Implement the Social Media Strategy and Digital Paid Advertising Strategy, creating, developing and executing social media calendars and campaigns to establish and support lasting positive connections with followers and key external stakeholder groupsLead digital marketing initiatives and campaigns to promote company milestones, products and services, measuring and analyzing impact to optimize future strategiesActively manage and grow the company's online community, leveraging social media and other digital channels to foster engagement, stakeholder loyalty and brand advocacyCollaborate closely with regional Communication Team members, as well as other internal teams and external partners, to ensure cohesive messaging and leverage opportunities for digital engagementDevelop social media performance reports to guide future content, campaigns and tacticsMonitor digital conversations and respond to community feedback, managing and mitigating any potential digital crises or negative sentimentsOversee day-to-day content management and development across digital platforms, including LDC’s Image Video Bank and Brand Center, ensuring alignment with corporate communication and business developmentsSupport global internal communication campaigns and digital channel management, including intranet publications and updatesYour profile:Degree inCommunications, Digital Media, Marketing or a related fieldAt least 7 years of relevant work experience in social media management, community management and/or related fields, including in-depth knowledge of digital platforms, channels (especially LinkedIn, YouTube, X, Facebook, Instagram) and trendsExperience in designing and executing digital and social media strategies and campaigns, relying on in-depth knowledge of digital marketing/advertising and analytics tools, and knowledge of email marketing tools (e.g. MailChimp, HubSpot or Omnisend)Strong analytical skillset, combined with genuine interest in learning new tools, gathering data and studying trends to translate insights into actionProven ability to manage complex projects, multiple priorities and tight deadlines, preferably with exposure to global projects and a multinational environmentExcellent copywriting and verbal skills in EnglishExperience in a global organization desirable; experience in a trading company a plusExperience in: MS Office, SharePoint,WordPress, GA4, Google AdWords, SEO, SEA, Linkedin, Youtube, Meta, X, GoogleAds, Hootsuite, SproutSocial, Brandwatch, Adobe Creative Suite, Figma, VR/AR
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