Responsibilities:

Develop and Implement Marketing Strategies: Collaborate with the marketing team to create innovative marketing plans that effectively promote our products/services and capture the target audience's attention.
Sales Enablement: Work closely with the sales team to provide them with the necessary marketing materials, such as sales collateral, presentations, and product/service documentation, to support their sales efforts and drive conversions.
Lead Generation: Generate and qualify leads through various marketing channels, including digital marketing, social media, email campaigns, events, and partnerships.
Market Research: Conduct in-depth market research to identify industry trends, customer preferences, and competitor activities, translating findings into actionable insights.
Content Creation: Develop compelling and persuasive marketing content, including blog posts, whitepapers, case studies, and videos, to engage prospects and nurture leads throughout the sales funnel.
Digital Marketing: Oversee and optimize digital marketing efforts, including SEO, SEM, social media advertising, and email marketing, to enhance brand visibility and attract potential customers.
Customer Relationship Management: Maintain customer databases, track customer interactions, and nurture customer relationships to drive customer retention and loyalty.
Analyze Campaign Performance: Use data analytics and performance metrics to evaluate the effectiveness of marketing campaigns and make data-driven decisions to improve future efforts.
Event Management: Plan and coordinate marketing events, trade shows, and exhibitions to increase brand awareness and generate leads.
Budget Management: Manage marketing budgets effectively, ensuring maximum return on investment and adherence to financial targets.
Requirements:

Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
Proven experience in sales and marketing, preferably in a [similar industry/niche].
Strong understanding of marketing principles, lead generation, and customer acquisition strategies.
Excellent written and verbal communication skills, with the ability to create persuasive marketing content.
Proficiency in digital marketing tools, CRM software, and data analytics platforms.
Demonstrated ability to work collaboratively in cross-functional teams.
Analytical mindset with the ability to interpret data and draw actionable insights.
Highly motivated, goal-oriented, and able to thrive in a fast-paced, dynamic environment.
Creativity and innovative thinking to develop unique marketing approaches.