KEY RESPONSIBILITIESMarketing strategy, including planning, implementationand optimisation for both inbound and outbound marketing campaigns.Delivers on strategic KPIs by driving online traffic, leads and conversions with the ability to present these ongoing results in regular updates.Understands our visitor and exhibitors’ digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics, Google Analytics and other third-party platforms to spot issues and opportunities.Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cutting-edge digital campaigns.Develops new and creative organic search growth strategies for each stage of a customer lifecycle, in accordance to the unique digital trends and platforms of various international markets.Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.Design and implementation of testing and optimisation strategies (including A/B testing, landing pages and CTA’s).ANALYSIS INSIGHTMonitor campaign performances by producing relevant and timely reports.Recommend changes to campaign execution based on data insights.Identify trends and insights, and optimize spend and performance based on the insights.Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities.PLANNING CAMPAIGN MANAGEMENTWork with the marketing teamto meet strategic objectives – visitor attendance, exhibitor acquisition.Monitor operational implementation plans and ensure adherence to deadlines (including Drop Schedules, Gantt charts, Time Action Plans, Content Calendars, Budget Trackers).Assist marketing managers with the development of marketing budgets in line with plans and ensure digital elements of budget trackers are up to date.MARKETING EXECUTIONWork with marketers to identify the target universe and key segments within the target universeAssist with the development of personas, value propositions and messaging for each of the key segments for each productEnsure that timely, relevant communications are sent through a full mix of digital channels and are optimised for each channelSignificant experience in a digital marketing role to manager levelExperience in using Eloqua, Adobe Analytics and Adobe TargetAnalytical and questioning mindsetSolid experience of A/B web and email testingPPC and SEO experienceExcellent time keeper, with ability to juggle multiple projectsSelf-motivating with strong ability to work both on independent projects and projects involving many stakeholdersProven experience of hitting digital channel KPIsPassion for digital marketingAbility to communicate ideas clearly, effectively and persuasivelyDatabase development and growth including segmentation and personalisationDeadline and target drivenExcellent verbal and written communication skillsLEADERSHIP (Management level only)Work with line reports marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy.Line manages digital marketer/s in order to successfully implement campaign strategies.Provide guidance, feedback and inspiration to line reports.