Responsibilities: Manage product tracking and consumer engagement database, including troubleshooting issues and building new functionalityAnalyze data and prepare reports from marketing activities, sales registrations, and SMS and phone based surveys  Monitoring sales data and advising sales marketing team weekly on trendsUnderstand the Kenyan media landscape (market share, demographics, etc.) and communicate trends and current events to management. · Monitor, analyze and optimize ROI of marketing campaigns.Helping create and tracking sales marketing KPIs systematically and in a variety of waysCommunication of sales marketing data to staffQuickly and flexibly creating solutions for obtaining, sharing, and displaying dataHelping implement and monitor CRM software for use by sales staffAiding in monetization and finding novel uses for Burn dataOther roles as advised by the sales and marketing leads