Yesterday
Chief Storyteller
CookUnity
New York City, New York, United States, NY
Other High-Paying Jobs in Mexico City
About the Team:
At CookUnity, the Brand Marketing team is responsible for developing and executing world-class marketing activations and experiences that drive brand awareness and earn loyalty beyond reason. This team sets the vision and strategy for the brand and brings it to life with strategic rigor, creative excellence, and cultural relevance. Through insight-inspired, data-informed brand storytelling and experiences, CookUnity’s Brand Marketing team will build a category-defining brand loved by an entire generation of foodies.
The role:
We are seeking an ambitious, multifaceted writer to help craft our narrative and tell compelling stories about great food and the incredible chefs who have dedicated their lives to creating it. This expert storyteller will be our most senior writer and will be responsible for establishing the voice and tone of CookUnity across all channels and in a variety of formats. You will help shape the stories we tell about who we are, what we stand for, the unique value we unlock for our customers and our vision for the future.
You will partner closely with internal stakeholders in product, portfolio, design, and chef success to elevate our voice and messaging, ensuring it is clear, compelling, and uniquely our own. Across our website, UX, emails, physical packaging, social media, brand content, and thought leadership you will strike the appropriate balance of functional clarity and emotional inspiration, ensuring each touchpoint is additive to the next and working together to deliver a singular, category defining narrative. You will report to VP of Brand Marketing and work closely with influential leaders throughout the company.
Responsibilities:
Develop CookUnity’s foundational brand voice and style guidelines
Create messaging guidelines that provide actionable direction on communicating throughout the marketing funnel and key customer touch points
Maintain a deep understanding of CookUnity’s audience and customers to ensure all copy is highly relevant and resonant with the people who matter most
Concept, write, review, and edit copy across mediums, including web pages, landing pages, in-app, emails, ads, branded content, social media, product packaging, marketing collateral, and scripts for use in content productions
Partner closely with Brand Marketing and UX Research to translate insights into compelling propositions, messages, and content concepts
Partner closely with Design (Brand and UX) to utilize copy as a powerful tool in visual communication across digital and analog touch points
Actively champion and reinforce the adoption of concepts and key messages that are central to our brand and narrative, acting as a driving force that continually pushes us forward
Qualifications:
5+ years of experience as a writer at a consumer brand, creative agency, or relevant media
A diverse writing portfolio demonstrating creative breadth across channels, mediums, and formats
A track record of delivering inspiring, well-crafted work that creates a strong human connection with consumers
Ability to develop one overarching narrative and then meticulously tailor elements of that narrative to specific channels and audiences with craft and creativity
Experience managing, mentoring, and directing other writers
A skillful communicator and critical thinker who can turn insights and strategy into inspiring storytelling and customer value
Highly collaborative, low ego – comfortable partnering, influencing taking feedback
Experience and high degree of comfort executing and thriving in a fast-paced environment
Previous experience working with Chefs, restaurants or in the food space is a bonus.
A love of, and an appreciation for delicious food!
Benefits
?Health Insurance coverage
⛱PTO policy and paid sick days
?We grow, you grow: Stock Options Plan granted on Day 1.
?Eligible for a bi-annual performance bonus.
?401k Plan.
?Family leave:****12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
?Compassionate Leave: 3-5 days each time the need arises
?A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
??♀️Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle
???Personalized Spanish coach
?Awesome opportunity to join a company that is looking to change how we eat and how chefs work!
At CookUnity, the Brand Marketing team is responsible for developing and executing world-class marketing activations and experiences that drive brand awareness and earn loyalty beyond reason. This team sets the vision and strategy for the brand and brings it to life with strategic rigor, creative excellence, and cultural relevance. Through insight-inspired, data-informed brand storytelling and experiences, CookUnity’s Brand Marketing team will build a category-defining brand loved by an entire generation of foodies.
The role:
We are seeking an ambitious, multifaceted writer to help craft our narrative and tell compelling stories about great food and the incredible chefs who have dedicated their lives to creating it. This expert storyteller will be our most senior writer and will be responsible for establishing the voice and tone of CookUnity across all channels and in a variety of formats. You will help shape the stories we tell about who we are, what we stand for, the unique value we unlock for our customers and our vision for the future.
You will partner closely with internal stakeholders in product, portfolio, design, and chef success to elevate our voice and messaging, ensuring it is clear, compelling, and uniquely our own. Across our website, UX, emails, physical packaging, social media, brand content, and thought leadership you will strike the appropriate balance of functional clarity and emotional inspiration, ensuring each touchpoint is additive to the next and working together to deliver a singular, category defining narrative. You will report to VP of Brand Marketing and work closely with influential leaders throughout the company.
Responsibilities:
Develop CookUnity’s foundational brand voice and style guidelines
Create messaging guidelines that provide actionable direction on communicating throughout the marketing funnel and key customer touch points
Maintain a deep understanding of CookUnity’s audience and customers to ensure all copy is highly relevant and resonant with the people who matter most
Concept, write, review, and edit copy across mediums, including web pages, landing pages, in-app, emails, ads, branded content, social media, product packaging, marketing collateral, and scripts for use in content productions
Partner closely with Brand Marketing and UX Research to translate insights into compelling propositions, messages, and content concepts
Partner closely with Design (Brand and UX) to utilize copy as a powerful tool in visual communication across digital and analog touch points
Actively champion and reinforce the adoption of concepts and key messages that are central to our brand and narrative, acting as a driving force that continually pushes us forward
Qualifications:
5+ years of experience as a writer at a consumer brand, creative agency, or relevant media
A diverse writing portfolio demonstrating creative breadth across channels, mediums, and formats
A track record of delivering inspiring, well-crafted work that creates a strong human connection with consumers
Ability to develop one overarching narrative and then meticulously tailor elements of that narrative to specific channels and audiences with craft and creativity
Experience managing, mentoring, and directing other writers
A skillful communicator and critical thinker who can turn insights and strategy into inspiring storytelling and customer value
Highly collaborative, low ego – comfortable partnering, influencing taking feedback
Experience and high degree of comfort executing and thriving in a fast-paced environment
Previous experience working with Chefs, restaurants or in the food space is a bonus.
A love of, and an appreciation for delicious food!
Benefits
?Health Insurance coverage
⛱PTO policy and paid sick days
?We grow, you grow: Stock Options Plan granted on Day 1.
?Eligible for a bi-annual performance bonus.
?401k Plan.
?Family leave:****12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
?Compassionate Leave: 3-5 days each time the need arises
?A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
??♀️Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle
???Personalized Spanish coach
?Awesome opportunity to join a company that is looking to change how we eat and how chefs work!
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