The role is an integral role with key responsibilities across the following areas:
• Review of Seed trends, new product introduction issues, and special product and
customer demands, and provide insights for credible forecasting.
• Participate in the Monthly Demand Planning Session amp; provide demand forecasts
for seeds by customers as input in the Samp;OP process.
• Achievement of Sales Forecast Accuracy Target
• Recruit amp; develop Seed customers for existing portfolio
• Recruit amp; develop commercial farms for Seeds and other products.
• Reach out to technical personnel in Farms and make presentations on our seed
range, then liaise with field team for follow-up.
• Carry out demonstrations or trials to show the benefits of our seeds range.
• Hand over recruited customers to Territory Manager or Key Account Manager for
follow-up and closing of sale.
• Achieve placement of our brands in the recruited farms and distribution outlets.
• Identify gaps in the Seeds/brands portfolio.
• Carry out Product screening of potential Seeds and present it to NPD team for
approval.
• Confirm suitability of product as well as Registration amp; other requirements
adherence.Liaise with the relevant departments for the development of suitable product
approvals and identify suitable inputs from suitable suppliers.
• Liaise with relevant regulatory bodies to perform prerequisite product trials.
• Carry out market trials of products under development and present results to NPD
team.
• Liaise with Brand Managers, QA amp; Supply chain to identify suitable packaging for
the product in development.
• Confirm what is existing in the market amp; liaise with Brand Managers to create a
price matrix/pyramid.
• Identify risks amp; recommend mitigation steps.
• Pursue and close on new product registration.
• Liaise with Brand Managers and Sales department for execution of launch plan.
• Continuously seek to gain customer feedback on the ground, on the performance
of our products
• Training staff in Kenya, Uganda and Rwanda) as may be required from time to
time, on best practices in suitable seeds range of the company.
• Training of farmers amp; provision of farming advice to farmers. Assessing the relative
gaps and working with farmers to increase productivity and uptake of the
introduced seed.
• Liaise with Brand Managers amp; Digital Marketing Managers to create relevant
content on the seed brands for social media as well as for use in mainstream
media, and for use in marketing communication material. Conduct virtual
training for farmers the company#39;s range of seed.
• In collaboration with the procurement team and the regulatory team, liaise with
relevant suppliers and partners to ensure compliance to seed regulations in
relevant countries.
• Weekly review of seed brands#39; performance as per Corporate Strategy
• Track and report on new developments in the category, including competitor
activity, in specific territories and routes amp; recommend favorable action for
responsible brands
• Maintain/Grow market share of Seeds for our organisation.
• Deliver agreed on KPI's as per department objectives. Institute immediate
corrective action where performance is below par.
• Proactively manage personal learning and development
• Update personal job knowledge by participating in educational opportunities,
reading professional publications, maintaining personal networks, and participating
in professional and industry events, meetings and forums.
• Real time record all customer interactions.
• Adhere and comply with the relevant seed regulations, GMP, policies, procedures
and statutory guidelines.
• Prepare and submit reports on Seed performance, project updates and industry
trends.