Role PurposeSupport the implementation of the Digital Transformation roadmap in Africa Middle East (“AME”) in alignment with the organization’s business goals objectives:Work under the supervision of the Digital Lead to implement changes in AME organization culture and drive AME’s overall performance and competitiveness by embracing more digital marketing, more efficient processes and developing novel digital agriculture technology offersSupport development of a grower data strategy, compiling analysing grower data available to develop actionable insights and enable more data driven decision makingCollaborate with key stakeholders to deliver next generation AI, ML and predictive analytics modelsAccountabilitiesData Compilation Analysis SupportAs a B2B company, data is mainly transactional direct customer data. We need to consider how we can strengthen our core business today and shape our future business with the right offers for growers, our end-user non-direct customers. To do this, we need the right grower data to support which current offers are working well and why and which future offers we should develop based on accurate data regarding growers’ profiles, needs preferences.Assist in developing a grower data strategy:Mining Big Data and other unstructured data sources. Collecting and compiling available grower data from CRM systems, previous digital campaigns, digital agronomy offers, market data for key geographies market segmentsEnabling the integration of data sources with next generation technologies across functional boundaries, recommending what additional data is required and how to capture itData analysis visualisation:Digital Marketing tracking of key metrics across all digital channels of AMEcrunching the numbers analysing the data availablemaking the data actionable by making it digestible, visual, easy to read and analysesegmenting, identifying patterns, grower profiling based on all available datavisualising and analysing where grower segments sit in conversion funnel from awareness - loyal purchasers advocatesData insights recommendations:Based on data analysis, recommend fact based grower segments to focus on and with which digital tactics for future successful future campaigns offersRecommending tactics to move target appropriate grower segments along conversion funnel from awareness to loyal purchasers advocates with e.g. targeting, personalised digital content, grower data assumptions to validate for future campaign/offer building etc.Based on data analysis, support development of impactful future digital campaigns and digital agronomy offers to bring to relevant market segmentsFoster a data literate culture:capability building around the power of collecting systematically analysing data to provide the ability and motivation to read, work with and argue with data from hindsight to insight to foresight. Progressing from identifying what happened (descriptive analytics), why (diagnostic analytics) to predictive (what will happen) and prescriptive analytics (how can we make it happen) – all based on dataSupport data collection process and tools/systems adoption usage by teams in countryTest/Adopt new tools. Create tutorials, educational documentation and deliver tools/systems trainings as required (e.g. Emplifi)Digital Transformation Project Management SupportSupport overall AME Digital Transformation roadmap implementation planning tracking of identified initiatives, milestones achievements, key performance indicators, analysing outcomes lessons learnedAssist with communication stakeholder management presentation materials, sharing comprehensive Digital Transformation progress updates, issues or risksPromote and encourage usage of collaboration spaces and internal communication platforms for efficient teamwork and progress management (e.g. Teams, SmartSheet)Share success stories and best practices across AME encouraging continuous improvement, openness to trying new digital ways of working and learning from teams’ successes failuresGeneral support to AME strategic projects and other ad-hoc projects