Role purpose
•Develop and direct regional business strategies and plans to achieve the agreed profit and volume goals for the relevant channel partner(s) and region, consistent with overall sales and marketing strategy.
•First line of contact with the customer (dealer, agent, grower) in terms of technical support, recommendations and training.
•Investigate, understand, capture and communicate aspects of key crop production.
•Implement key account management (KAM) principles with designated key customers.Accountabilities
•Develop and direct regional business strategies consistent with overall marketing and sales strategy.
•Development Market Information, Budgets, Forecasts, Business Planning, Partnership Agreements.
•Identify, define, establish and maintain influential relationships with relevant institutes and key crop value opinion leaders.
•Focus resources on growers and key influencers in the food/feed chain – create pull approaches.
•Build relationships in value chain (identify the lead influencers).
•Identify key crop, product and market opportunities and threats.
•Support agents and growers with technical solutions on all aspects of key crop production.
•Investigate and manage complaints/claims to minimise financial loss (first line of contact for Syngenta).
•Develop the competence, motivation and commitment of Dealers and Agents through effective training, promotion and sales support aids.
•Keep abreast of market, trade and competitor activity in order to revise strategies to meet changing requirements.
•Ensure market information accuracy in iPlan for allocated crops.