The Role
Optimize communication throughout the customer life cycle to ensure their conversion, retention and loyalty.
You will

Execute end-to-end lifecycle marketing campaigns focused on defining target audiences and developing communication strategies across multiple channels including email, push notifications, SMS, and in-app messages
Collaborate with marketing, creative, product and insights peers to develop marketing strategies, lead campaign development and scale supporting technology and processes
Use a behaviour driven approach to engage customers along their lifecycle journey through cohesive, personalized and dynamic experiences
Track and measure progress through A/B testing to continuously optimize performance
Keep a pulse on the competitive landscape and proactively identify opportunities to meet the needs of our target customers

Requirements

1+ year of experience as a CRM specialist executing end-to-end lifecycle marketing campaigns
Database management
Use of analysis tools
Knowledge in omnichannel platforms
Good spelling
Advanced English
Data Driven, analytical mindset, creativity, teamwork, attention to detail, problem-solving, communication and time management

Strong preference

Experience using Braze