13.01.2024
AMEA Performance Analytics Lead
(1459) Opella Healthcare Singapore Pte Ltd
Singapore, City of Singapore
Excel
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Sanofi CHC Mission Vision At Sanofi CHC, we have one shared Mission - we work passionately, every day, to put Health in Your Hands, by making healthcare as simple as it should be and thus helping people help themselves. Our marketing philosophy is driven by this Mission and everything we do is centred around People; whether our consumers, customers, HCPs, or our employees and our CHC Brands that support them. At a time when consumers are even more aware and concerned for their and their family’s health, wellness and happiness, we are building trusted loved brands that serve more than 1bn consumers worldwide and that have the opportunity to positively change lives, support healthcare systems and impact on the communities and society that we live in. In order to do this better than anybody else, we have a bold ambition: to become the best Fast Moving Consumer Healthcare (FMCH) company IN and FOR the world, being the most Consumer-Obsessed, Innovative, Purpose-driven and Sustainable Consumer Healthcare company. As a top 3 global CHC player, we also want to raise the bar higher as we have the Ambition to Grow and Perform even stronger and faster, ahead of the Market and as a critical enabler of our Play-to-Win corporate strategy, we are also building a fully standalone CHC business within Sanofi (separating the Business Unit from our Pharma company heritage), to create an agile and responsive organization to deliver our vision and mission. That’s why, we need the best talents to help us shape the future of CHC and be successful in our Mission, while sharing in our Challenger spirit of Driving Results, Differentiating where it Counts, Challenging each other to Grow Enjoy the Ride Together ______________________________________________________________________________ Job Purpose Are you passionate about driving marketing and commercial effectiveness to unlock growth and want to use your analytical, digital and business skills to advance a Data-driven and Performance culture at Sanofi Consumer Health Care? Apply today! AMEA accounts for almost one quarter of the GBU sales delivery, covering developed and developing markets from Japan to India. With 30% of the Region sales coming from our Global brands, such as Allegra, Enterogermina and 70% from our local jewels such as EVE Alesion in Japan, Lactacyd in SEA, Doliprane in Africa, Depura in India and Cenovis in South Korea Australia, the successful candidate must have the ability to see this diversity as a source of growth to unlock, to accelerate our Region performance and help more people in AMEA. The role of AMEA Performance Analytics Lead is suited to consumer oriented, performance driven candidates who are passionate about consumer healthcare and want to provide rigorous data-driven approaches to inform business strategy, business decisions and drive performance culture. The role, as part of the Region Brand Innovation team, masters the key data sources and provides a comprehensive view on performance as well as foresight to enable the Region Strategy, Brand activation strategies and Commercial excellence in execution. Key Accountabilities The Role: Uses data-driven approaches to contribute to Region strategic and executional choices and constructively challenges the business to help drive every greater performance. Provides clear, complete and unbiased view on performance connecting insights from multiple data sources (market, competition, brand, HCP, finance, commercial), delivers KPI tracking and performance monitors to drive strategic priorities and excellence in execution. This is even more critical for our Local brands, given the Region now has e2e accountability for their performance and pipeline. Leads regional performance review process via our Healthy Performance Team integrating and providing end to end performance understanding and articulation of opportunities and risks, proposing following through on any actions needed to achieve objectives. Anticipate upsides and risks to ensure targets are achieved, whilst continuously raising awareness of drivers/drainers that we need collectively as a Region to take action on Runs analysis and generates business insights to drive business growth and develop engaging growth stories, be it on sell out performance, customer, ecommerce or innovation to build confidence in our plans gaining traction. Embed forward looking data-driven outlooks to anticipate headwinds tailwinds leveraging capabilities built by Analytics/Data Science COE to test different business scenarios on marketing, trade spend, and performance. Drives AP resource allocation optimisation through rigorous modelling across categories and geographies. Provides for actionable MMM recommendation (media, trade, market impact) to improve ROI. Leverages AP optimizer, Lego as well as Brandlift studies. Partner with finance on resource allocation to ensure high level allocations are in-line with tactial directions from MMMs Improves predictive accuracy for seasonal pathology (CC, Allergy) through tracking, impact measurement and development of forecasting models in cooperation with Global Analytics, internal data scientists and external providers Challenges data/ analytics providers (internal and external) on assumptions behind data and models for better outputs The Mindset: Growth ROI driven, passionate about performance and marketing efficiencies Numbers and Data savvy – always look for data to build a perspective/ recommendation, thinks about cutting data through different angles to generate business insights Rigor on data quality management Business-oriented mindset to drive business forward vs just looking at the past Curious about competition and benchmarks Able to connect multiple sources of information and put hierarchy behind information Open and able to experiment with new measurement approaches Transversal Relationships Zone GMs, Zone Brand Innovation teams, Zone Commercial Teams, Zone Performance Analytics Teams , Region cross functional team, Global CHC Business Intelligence and Analytics team Experience: Minimum 10 years of experience is desirable, preferably in healthcare or consumer sector in business intelligence or similar position requiring rigorous mastering of data analysis Strong prior experience in data analytics, able to manage all aspects of analytics process, managing a number of data sources, ensuring data quality, directing the work of analytics partners, generating and validating key insights and turning them into concrete actions Experience with various type of data including consumer, media and e commerce data (IQVIA, Nielsen, Kantar etc), as well as digital data (i.e. Google analytics) is a plus International experience, working at a multi country level is a plus Qualification Education: Business School or Bac+5, Master’s degree in quantitative discipline (economics, applied mathematics, statistics, data science etc) ie preferred Functional knowledge or Ability to learn fast Deep Excel Proficiency: can do hands-on simple correlations or projections in Excel Proficiency in retail audit panels, sell in, sell out, causal drivers Marketing mix models techniques Forecasting innovation category fundamentals Digital measurement foundations E-commerce performance and analytics experience is a plus Knows or learns fast various visualization software (Tableau, power BI, etc. Brings insight and objectivity to the business Can manage multiple types of projects at a time Strategic thinking, curiosity, creativity and problem-solving Strong verbal and written communication, able to build convincing data-driven “stories” Able to drive business teams to execute performance and analytics recommendations Works well in complex matrix (ie global functions, local business teams) Team spirit, persuasiveness influence, highly collaborative with all cross functional partners Demonstrates our Challenger Mindset Behaviours: Take Action (drive results), Stretch (differentiate where it counts), Feedback (challenge each other to grow) Value Togetherness (enjoy the ride together) At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all. Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions. With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our We Are Sanofi movie As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live. Discover what it means to work in Sanofi via this video
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