Coordinate and facilitate online sales and website development.Generate and update website content (products, content, promotions)Update keywords per SKU (Stock Keeping Unit)Coordinate and facilitate end to end online sales for delivery and paymentBuild traffic and sales via the websitePlan, define and implement website changes and functional improvementsMaintain and update the online marketing plan for the websiteMonitor key performance indicators on the website and develop plans to improve them.Monitor inbound product inventory on purchase orders to coordinate timely delivery to the customerResearch, evaluate, identify, and lead the development of new product features and promotional programs to grow overall eCommerce revenueManaging digital advertising including Google Analytics, adwords, retargeting, Facebook, Instagram, YouTube, and other media partnersMeeting customers expectations by recommending changes to product or services and websitesUpdate product information and content on the websiteWork with Team to create images, promotions etc. for display on the websitePrepare reports and analyze conversion numbersOther duties as may be assigned by Line manager/HOD