Job Role Social Media Specialist
Design Posts for Social Media Platforms Build and execute social media strategy through competitive research, platform determination, benchmarking, and audience identification Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action Set up and optimize company pages within each platform to increase the visibility of company’s social content Moderate all user-generated content in line with the moderation policy for each community Create editorial calendars and syndication schedules Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information Search Engine Marketing Specialist duties and responsibilities Plan, develop and implement our SEO strategy Work towards organic search optimization and ROI maximization Regularly perform thorough keywords research Identify key SEO KPIs Monitor redirects, click rate, bounce rate, and other KPIs Prepare and present reports regularly Identify our buyer persona to better target identified audiences Identify problems and deficiency and implement solutions in a timely manner Suggest improvements for process and productivity optimization Work with web developers and marketing teams to properly implement SEO best practices Implement SEO best practices by working with web developers and marketing team Stay up to date with the latest SEO and digital marketing latest trends and best practices Keep abreast of the latest SEO and digital marketing trends and best practices
Job Responsibilities
Design Posts for Social Media Platforms
Build and execute social media strategy through competitive research,
platform determination, benchmarking, and audience identification
Generate, edit, publish and share daily content (original text, images, video
or HTML) that builds meaningful connections and encourages community
members to take action
Set up and optimize company pages within each platform to increase the
•
visibility of companys social content
•
Moderate all usergenerated content in line with the moderation policy for
each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social
data/metrics, insights and best practices, and then acting on the
information

Search Engine Marketing Specialist duties and responsibilities
Plan, develop and implement our SEO strategy
Work towards organic search optimization and ROI maximization
Regularly perform thorough keywords research
Identify key SEO KPIs
Monitor redirects, click rate, bounce rate, and other KPIs
Prepare and present reports regularly
Identify our buyer persona to better target identified audiences
Identify problems and deficiency and implement solutions in a timely manner
Suggest improvements for process and productivity optimization
Work with web developers and marketing teams to properly implement SEO best
practices
Implement SEO best practices by working with web developers and marketing team
Stay up to date with the latest SEO and digital marketing latest trends and best
practices
Keep abreast of the latest SEO and digital marketing trends and best practices