*Develop and execute overall brand social content and channel strategy, creating and implementing content calendar.
@Act as community manager of all brand social media platforms including content creation/curation and moderation of all engagements, regular monitoring of accounts and representing the brand with appropriate responses.
*Provide regular performance measurements of social channels, social campaigns and overall content performance.
*Conceptualize, produce, direct and edit (when necessary) brand content (video and imagery) for consumers and network.
*Aid in managing creative and advertising agencies regarding social strategy, advertising and branding projects.
*Support the Brand Marketing Director with brand initiatives, including national brand campaigns and content development.
*Work closely with the marketing team to develop eye-catching social media campaigns that help to achieve corporate marketing goals related to lead generation and recruiting efforts.
*Embrace our brand identity, develop messaging for creative with strong engagement or direct calls to action.
*Assist in social media ad creation and performance measurement with the ability to provide insight into strategy recommendations based on data and analytics.
*Serve as educator to network agents and leaders, teaching the best methodologies for applying social media to drive business objectives at a local level.
*Represent department in content strategy meetings which align with public relations, digital and operations key collaborators.