As a Site Specialist you contribute to added customer value, a strong brand and increased sales by driving the experience, relevance and performance of your customer base in everyday execution.You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work.Maximize OMNI profitable net sales and customer base for your market and relevant customer group – short and long term. While leveraging the strengths of the online channel.Responsible for the performance of customer segments on-site to secure set growth targets and increase customer satisfaction, short and long-term.Daily optimization and evaluation of our customer journey in collaboration with possible external partners, across online touchpoints and componentsSome of your responsibilities are:Align sales goals and execution strategy towards customer base growthKnow your sales situation through sales and customer behaviour analysis and follow up on actions takenDrive net sales and day-to-day operations and execution of your customer segment/customer group in your e-com market/markets together with external providerOptimize content on site provide input to Customer Activation Marketing teamGive input on what assortment is relevant to whom based on data insights send feedback to merchandisingTrack and follow up experience KPIs on site, together with external provider and in owned channels such as CTR, BR, viewed availability, shopability in connection to purchase funnel on siteWork closely with Media planners to evaluate commercial messages on site and in owned channels to ensure best commercial executionWork closely with Merch team to optimize push vs pull in product execution (customer demand vs business need)