Location(s): Mexico City/Cities: Mexico Travel Required: Relocation Provided: No Job Posting End Date: December 15, 2023 Shift: Job Description Summary: Focus, Scope, Impact: The digital era is defined by changing consumer behaviors driven by tech advances. Consumers enjoy real-time interaction and total connectivity powered by contextual intelligence. This new reality is what pushes the Coca-Cola Company to “shift from TV to digital”, to expand the consumer engagement model beyond the 5 minutes per day they're watching an influencer's video or drinking a beverage. Owned digital experiences and products play a critical role in building 1:1 consumer engagement across the entire consumer journey and life cycle, empowered by rich 1P behavioral data. The role has a latam scope, orchestrating the end-to-end owned digital experiences and products delivery (from strategy, product and process design, to capability rollout and scaled operation), in collaboration with Brand Categories, IMX Media and AIP, Performance Marketing, O2O, internal and external technology build and scaled operation resources (Platform Services, StudioX, Data and Analytics). KEY SUCCESS PARAMETERS Experience  Minimum of 6 - 8 years of digital work experience. Needs to have experience working in cross functional teams and geographies. Needs to have developed owned digital experiences and products with clear consumer value proposition and tangible return on investment. Needs to have agile and entrepreneurship mindset. Work Focus Coordinate Digital ecosystems avoiding isolated solutions and inconsistent experiences for users. Create harmonization in on our models, and use it to constantly enhance and iterate our digital solutions. Key orchestrator for ONE Digital products backlog, together with Engineering teams and Owned Digital Products Sr. Manager.  Design High Value Proposition for digital products, leading UX, UI, validate hypothesis through qualitative and quantitative research and find specific data to back up or refute them. Coordinate Digital ecosystem avoiding Isolated solutions and inconsistent experiences for users. Create disciplined on our model and use it to constantly enhance and iterate our digital solution. Utilize human centered design practices to fully understand the key problem(s) that rely underneath the need detected by uncovering the target consumer’s key pain points, gain creators and magic moments Leading owned digital experiences and products’ (including but not limited to website, mobile APP, messaging platform, 1st party data driven CRM) strategy and roadmap, financial model and OKR, governance and operating model, capability rollout and migration plan design. Working independently on business requirement in-take, digital experience and product roadmap alignment and governance, in category charters and other strategic projects. Converting consumer insights and multi-variant testing results into action Driving digital experiences and products growth strategy at scale. Providing expert perspective on consumer acquisition and activation (e.g., campaign and promotion aggregator) Leverage personal network and knowledge of digital tools to drive competitive experience and product advantage   Be agile and iterative in product approach, and relentless in the search for the next unexploited experience opportunity Influence Culture and work with Capabilities team to reskill MKT team on digital products and digital value proposition KEY KNOWLEDGE REQUIREMENTS MASTERY OF Digital experience design (CX) Governance model – STAKEHOLDER MANAGMENTE Digital marketing and growth strategy Digital operation Digital consumer acquisition and activation BROAD EXPERTISE IN Digital product management (Product Owner) Agile scrum methodology Design thinking methodology Consumer data analysis CRM Skills: Agency Management, Collaborative Leadership, Communication, Connections Planning, Cross-Functional Teamwork, Customer Relationship Management (CRM), Decision Making, Digital Media, Digital Signage, Financial Acumen, Google Analytics, Influence, Marketing Campaigns, Marketing Strategies, Microsoft Office, Negotiation, Paid Search Marketing, Problem Solving, Programmatic (Inactive), Project Management, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Video Solutions Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company. This includes supporting the financial and personal well-being of our employees. Learn more about our benefits. We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences. Learn how we provide support and clarity on defining your own career so you can thrive. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive.